Comments on: Textbook Case of Communication Failure: Robert Murray and the Crandall Canyon Mine Tragedy http://saltlakecityutahblog.com/2007/08/26/textbook-case-of-communication-failure-robert-murray-and-the-crandall-canyon-mine-tragedy/ A blog of Salt Lake City at its cosmopolitan best Fri, 22 Aug 2008 03:39:33 +0000 http://wordpress.org/?v=2.2.1 By: Allison Yrungaray http://saltlakecityutahblog.com/2007/08/26/textbook-case-of-communication-failure-robert-murray-and-the-crandall-canyon-mine-tragedy/#comment-8 Allison Yrungaray Mon, 27 Aug 2007 02:36:12 +0000 http://saltlakecityutahblog.com/2007/08/26/textbook-case-of-communication-failure-robert-murray-and-the-crandall-canyon-mine-tragedy/#comment-8 As a fellow PR professional, I too have cringed every time I've seen Bob Murray speak. Excellent points about PR professionals making sure they are actively engaged with the "top dogs." You can't do your job if you haven't trained the CEO, or whoever is going to speak for the company. John Pilmer also wrote a post on the topic, and offers suggestions for how to prepare for a crisis. http://www.pilmerpr.com/blog/smbuspr/crisis-pr-tips…before-the-crisis/ As a fellow PR professional, I too have cringed every time I’ve seen Bob Murray speak.

Excellent points about PR professionals making sure they are actively engaged with the “top dogs.” You can’t do your job if you haven’t trained the CEO, or whoever is going to speak for the company.

John Pilmer also wrote a post on the topic, and offers suggestions for how to prepare for a crisis. http://www.pilmerpr.com/blog/smbuspr/crisis-pr-tips…before-the-crisis/

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