Another impressive Dine O’Round for the Downtown Alliance

Published by Professor Les October 8th, 2007 in Tourism, Business News, Cuisine. Tags: bambara, Dine ORound, hotel monaco, Salt Lake City, salt lake city downtown alliance, squatters pub brewery, Utah restaurant industry.

The just completed fall version of Dine O’Round, sponsored by the Salt Lake Downtown Alliance, brought positive feedback across the board for the 33 restaurants which participated in the two-week promotional effort, according to Andrew Wallace, marketing and development director.

Among the most spectacular showings were Bambara, the first-rate restaurant at the downtown Hotel Monaco, which experienced a 20 percent increase in meals served, and Squatters Pub Brewery, which saw a 60 percent increase in business. Squatters, which has participated previously in the program, added a lunch component to the most recent promotion.

Also new to the fall campaign was a ticket discount program offered in conjunction with the Utah Symphony and the Ririe Woodbury Dance Company.

As noted earlier, the promotional event makes good sense for Utah where the restaurant industry is thriving. Restaurant sales are expected to top $2.9 billion this year in the state. And, more than 98,800 are employed in Utah’s restaurant and food service establishments, with a projected growth of 23 percent in jobs over the next decade.

Clearly, the economic impact is substantial and ripples across the state. For every dollar spent in a Utah restaurant, an additional $1.35 in sales is expected for other state industries. Economists for the industry also suggest that each $1 million spent in Utah eating, drinking, or food service establishments will generate nearly 50 jobs — a significant factor for a state with one of the nation’s fastest growing populations.

Another cycle of the program will be offered next spring.

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