Archive for April 14th, 2008
Review: ‘Groundswell’ transforms traditional mass marketing into customer advocacy
1 Comment Published by Professor Les April 14th, 2008 in Customer Service, Community Dialogue, Communication, Current Events, Business News.A 2007 survey suggested that 96 percent of American teenagers visit an online social network at least once a week while another suggested that easily more than half of marketing, corporate communications, and public relations practitioners regularly participate in social networks.
Such is the Web 2.0 world, as suggested by Efthymios Constantinides and Stefan J. Fountain […]
