Comments on: Review: ‘Groundswell’ transforms traditional mass marketing into customer advocacy http://saltlakecityutahblog.com/2008/04/14/review-groundswell-transforms-traditional-mass-marketing-into-customer-advocacy/ A blog of Salt Lake City at its cosmopolitan best Fri, 05 Sep 2008 18:54:59 +0000 http://wordpress.org/?v=2.2.1 By: Josh Bernoff http://saltlakecityutahblog.com/2008/04/14/review-groundswell-transforms-traditional-mass-marketing-into-customer-advocacy/#comment-441 Josh Bernoff Tue, 15 Apr 2008 14:09:49 +0000 http://saltlakecityutahblog.com/2008/04/14/review-groundswell-transforms-traditional-mass-marketing-into-customer-advocacy/#comment-441 Thanks for your review -- we appreciate the kind words. In our view, the groundswell IS a threat. People need to pay attention. But rather than rail against it as "The Cult of the Amateur" suggests, we advise people to accept that they are no longer in charge of their brands, if they ever were, and to find ways to succeed in the new world. The response has been pretty positive, partly due to reviews like this. Thanks again. Thanks for your review — we appreciate the kind words.

In our view, the groundswell IS a threat. People need to pay attention. But rather than rail against it as “The Cult of the Amateur” suggests, we advise people to accept that they are no longer in charge of their brands, if they ever were, and to find ways to succeed in the new world.

The response has been pretty positive, partly due to reviews like this. Thanks again.

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