Archive for the 'Communication' Category
Review: ‘Groundswell’ transforms traditional mass marketing into customer advocacy
1 Comment Published by Professor Les April 14th, 2008 in Customer Service, Community Dialogue, Communication, Current Events, Business News.A 2007 survey suggested that 96 percent of American teenagers visit an online social network at least once a week while another suggested that easily more than half of marketing, corporate communications, and public relations practitioners regularly participate in social networks.
Such is the Web 2.0 world, as suggested by Efthymios Constantinides and Stefan J. Fountain […]
Marriage redux: Spain’s President Zapatero and political courage
0 Comments Published by Professor Les April 1st, 2008 in Mexico, Community Dialogue, Politics, Communication, Current Events.Editor’s Note: Fast on the heels of my commentary about the impending “mutual commitment” registry for Salt Lake City residents, Mark Alvarez, our regular Mexico City correspondent, makes a strong case for clarity on the issue of marriage equality. I add my unconditional endorsement.
Jose Luis Rodriguez Zapatero made marriage equality an issue in his campaign […]
‘Sunshine is the best disinfectant’: Why Utah Senate Bill 260 is a grave disservice to citizens
0 Comments Published by Professor Les February 14th, 2008 in Community Dialogue, Politics, Communication, Current Events.It was dismaying to see Ralph Becker, Salt Lake City’s mayor, heed the advice of his police chief (Chris Burbank) on supporting a state senate bill, authored by Chris Buttars (whose racist rhetoric and homophobic bigotry with regard to other legislation should suggest the soundness of this piece of legislation), that would restrict the public’s […]
Time to bury the maxim – ‘The customer is always right’
1 Comment Published by Professor Les January 30th, 2008 in Customer Service, Communication, Business News.For quite some time, I have believed that business owners have no obligation to respect that old saw which says “the customer is always right.” In fact, as some who know me quite well – most notably, John Piquet, the co-owner of Caffe d’bolla – I believe owners have every right to fire customers, especially […]
Textbook Case of Communication Failure: Robert Murray and the Crandall Canyon Mine Tragedy
1 Comment Published by Professor Les August 26th, 2007 in Communication, Public Relations, Current Events.An indispensable aspect of the public relations professional’s training is one’s ability to coordinate communication with the media and with key stakeholders in the public community during crises such as the recent tragedy in the Crandall Canyon mine.
Unfortunately, Robert E. Murray’s ongoing performance in dealing with the media and the public has stumbled catastrophically after […]

