Archive for the 'Public Relations' Category
Ford’s modest PR coup in auto bailout story has solid leveraging potential
0 Comments Published by Professor Les December 23rd, 2008 in Community Dialogue, Salt Lake City, Communication, Public Relations, Current Events, Business News.The Big 3 automakers hardly shined in terms of public perception during their recent Washington foray for bailout funds but Ford recently seems to have scored a modest PR coup in deferring its option to tap into the $9 billion line of credit it secured during the bailout deal. In the Twitter universe, the decision […]
Chocolatier Blue, food sustainability, and the true heart of Slow Food
0 Comments Published by Professor Les December 5th, 2008 in Chocolate, Salt Lake City, Community Dialogue, Public Relations, Business News, Current Events, Cuisine.As a writer, and as a teacher of writing, I have always been sensitive toward ensuring the integrity of the magazine or newspaper article (or the blog post). The best-written — and obviously the most frequently read — article seeks to situate the subject of the piece in a deeper enduring epiphany. The wise writer […]
Is McCain getting a bum deal in media coverage?
0 Comments Published by Professor Les October 29th, 2008 in Community Dialogue, Politics, Communication, Public Relations, Current Events.Years ago, the athletic director at the university where I was doing public relations shared his frustrations with our staff concerning the sports coverage in the major metropolitan daily newspaper. Complaining that it seemed consistently unfair and rarely balanced, he asked the sports information director to schedule a lunch confab with the newspaper’s sports editor. […]
